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The road less taken: What food businesses can learn from Kerry Group’s Covid-19 strategy

The Covid-19 virus has challenged orthodoxy in the most brutal way possible – and agri-business has been heavily impacted. However, one of Ireland’s indigenous business success stories, the Kerry Group, has provided a masterclass in running a food business in a time of crisis.

22nd Jun, 2020 - 7 min read

In the midst of a true crisis in the food business, with widespread reports of milk being dumped down drains, unsold eggs being smashed, crops ploughed back into the ground, meat factories furloughed, and the world’s restaurant businesses facing questions over what will be left when we emerge from the Covid-19 crisis, it is hard to find an example of food suppliers whose entire focus at the moment is not on survival.

The world, however, doesn’t need another story about the problems of the food industry, so I have been searching for examples of positivity. The Kerry Group is the best example I have found – through its early commitment to its...

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