Liam Harrington is the chief business officer of Iconic Labs

Price, strategy, underbidders: The inside story of how – and why – Iconic Labs and Greencastle bought Joe

Liam Harrington is the chief business officer of Iconic Labs. Former Leinster rugby player Paul O’Donohoe is a partner with Greencastle. Having teamed up to buy the Joe media brand out of insolvency, both speak exclusively to The Currency.

10th Jul, 2020 - 14 min read

Paul O’Donohoe played rugby for Leinster and Connacht and then worked in sports media rights. When we speak, however, he is sitting at his laptop in his kitchen in London.

On the other side of my computer screen is Liam Harrington, the chief business officer of Iconic Labs, who is best known for co-founding Unilad, which in 2016 ran the world’s biggest Facebook page.

Harrington is in his living room in London, with an indoor running machine just on the edge of shot. He has, he laughs, had little time to use it, as the last few months has been flat out trying to acquire the Joe media brand from administrators and examiners.


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