The girl band Little Mix has worked as ambassadors for Bohoo

Boohoo backlash: As crisis escalates, will Irish influencers jettison the fashion retailer?

DJ Tara Stewart says she cut ties with the fashion retailer Boohoo last year after researching the brand. Following more allegations and a share price collapse, will other Irish influencers follow?

10th Jul, 2020 - 5 min read

Boohoo was one of the few apparel brands to see sales rise during the coronavirus pandemic, but recent allegations threaten to derail the clothing giant from its vision of dominating online retail. The company, known for low-cost Instagram-snappable pieces, saw its revenue grow 45% in its first quarter, while many of its competitors were forced to pause or cease production during the crisis.

At the end of June, Boohoo’s share price was up nearly 40 per cent from the start of the year, reinforcing its position as an e-commerce leader. Founded in the heart of Manchester’s historic textile district in 2006 by Mahmud Kamani and Carol Kane the company has...

© 2020 Currency Media Limited