CEO and co-founder of Swappie Sami Marttinen

“We noticed that people in Ireland are more and more ready to consider sustainable choices. And that’s one of the drivers”

Sami Marttinen’s mobile phone refurbishment firm Swappie recently raised €35.8 million to expand internationally. The Finnish entrepreneur explains why Ireland is a key growth area.

14th Sep, 2020 - 4 min read

Sami Marttinen was keen to work even at the age of 13. He boasts that he was one of the fastest strawberry pickers while working a summer job in his early teens in his home country Finland.

“When I was underage, I asked my mom if I could get a job because in Finland you have to be 15 to officially get a summer job,” he says.

This appetite to work in Marttinen is still visible today as his company, Swappie, recently raised €35.8 million in a recent Series B funding round which is being used for growth into countries, including Ireland, Germany, Portugal and the Netherlands this summer. The company had just launched in Ireland and is rolling out...

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